Competition Without Athletic Ability, Brought to you by Puma

It's about time a brand embraced the kazillions of people out there who consider beer sports: "real" sports. I for one am right in the sweet spot for this target psychographic. There's not a single competitive game I partake in that cannot and usually does not involve a 12 oz. beverage by my side. Now, I will wear my Puma gear with even more pride as I stick a red-eye to light up the board or throw three in the box to complete the run to 21. Thanks, Puma. Wearing "athletic" clothes while doing non-athletic things makes me feel like more of the athlete I never really was.