It's not easy being a copywriter today.
It's not fair.
Anyone and everyone you encounter on a daily basis, from clients to counterparts, from art directors to art buyers, if they know the English language, they think they're writers at heart. And they'll re-write the prose you've toiled over for hours with the first 3rd-grade composition that pops into their heads.
And this is where the problems start.
Grammar?
Spelling?
Flow?
Balance?
Understanding?
We're all capable of doing it. Right?
Of being direct.
Of being clear.
Of getting to the point ... in an adventurous and poetic manner, leading your reader to the point like a treasure map leading Goonies to a sloth.
It's not easy being a copywriter today.
So, thank you, Manifesto Maker. You've saved me a lifetime of stress.
Boobies.
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